SodaStream International
SodaStream makes it easy for consumers to make sparkling water at home. The device uses a CO2 cylinder to transform tap water into seltzer or flavored soda.
The company’s main factory is located in an Israeli settlement in the occupied West Bank. Despite this, SodaStream International Ltd. labels its products “Made in Israel.”
Amber Gibson is a travel, food and wine writer with bylines in Conde Nast Traveler, Travel + Leisure, Departures, Bon Appetit and National Geographic. She lives on the road full-time.
Product Overview
SodaStream International is a developer of home beverage carbonation systems that empower consumers to transform ordinary tap water into sparkling soft drinks and flavored sparkling water at the push of a button. Its systems provide a fun and socially responsible alternative to consumers of bottled and canned drinks.
The company is based in Lod, Israel, with 13 production plants. Until 2015, SodaStream’s main plant was located in Ma’ale Adumim, an Israeli settlement in the occupied West Bank, prompting controversy and a boycott campaign. In October 2015, SodaStream moved its manufacturing to Lehavim in the Negev.
The new agreement with Enlight will allow SodaStream to transition to using renewable energy for all of its factories and achieve net-zero emissions by 2040. Goldman Sachs acted as financial advisor to SodaStream, and Centerview Advisory Group acted as financial advisor to PepsiCo. Davis Polk & Wardwell LLP served as U.S. legal counsel and Herzog Fox & Ne’eman served as Israeli legal counsel for PepsiCo in the transaction.
Flavors
The SodaStream company manufactures and sells carbonation systems that enable consumers to transform tap water into sparkling and flavored drinks at home. The systems include a soda maker and exchangeable carbon dioxide cylinders, as well as a range of consumables, reusable carbonation bottles and flavors.
Until 2015, SodaStream’s principal factory was located in an Israeli settlement in the occupied West Bank, drawing international criticism and a boycott campaign. Scarlett Johansson, who is the face of the product, was forced to choose between her charity work for Oxfam, which opposes trade with Israeli settlements, and her multiyear endorsement deal with the company.
Under new CEO Eyal Shohat, who took over from Daniel Birnbaum last year, SodaStream is trying to shift its image in the United States away from an Israeli startup with a controversial factory in the West Bank and towards a maker of low-calorie sparkling beverages. It is also partnering with Bethenny Frankel’s lifestyle brand Skinnygirl to develop new syrups that are low in calories and naturally sweetened.
Maintenance
Sodastream’s stock used to be a darling of the market. Investors bought in because of the potential of getting its do-it-yourself soda machine into people’s kitchens here. But the company’s sales have been stalled out. In fact, PepsiCo’s willingness to spend $2 billion on a partnership with Keurig Green Mountain on its own branded at-home cold beverage maker suggests the DIY route may no longer be possible for SodaStream.
Supplier shall inform SodaStream of any international transfers (including identification of the country) of SodaStream Personal Data and shall assist SodaStream in meeting its obligations under Privacy Law with respect to such transfer, including by conducting data transfer impact assessments. Supplier shall also train all persons within its organization authorized to process SodaStream Personal Data on their obligations under this Addendum and Privacy Law.
Please return your empty CO2 gas cylinders to SodaStream for refilling and maintenance. Doing so will ensure the safety of your cylinders and the environment.
Storage
Sodastream International Ltd manufactures home beverage carbonation systems. The Company offers soda makers and exchangeable carbon-dioxide cylinders, as well as consumables, reusable carbonation bottles, and flavors. SodaStream serves customers worldwide.
PepsiCo completed the acquisition of SodaStream International Ltd on Dec 5, 2018. SodaStream, the world’s leading sparkling water brand, offers home beverage carbonation systems that allow consumers to transform ordinary tap water into flavored sparkling waters and soft drinks at the push of a button.
Soda Stream bottles are durable and dishwasher safe for easy cleaning. Using a Soda Stream bottle reduces plastic waste and contributes to a greener environment. Each refilled bottle replaces up to 3,000 single-use plastic water bottles. SodaStream is committed to reducing waste and eliminating the need for imported, disposable plastic water bottles, which account for about 10% of total global oil consumption. SodaStream’s manufacturing plant in Rahat, Israel, is situated on land confiscated from the Palestinian Bedouin population in the 1950s.
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